Computer Sciences and Information Technology. User Experience Essay

Computer Sciences and Information Technology. User Experience - Essay Example In this regards, the paper contains description and purpose of website development, the intended audience of the website along with weaknesses and strengths of the website in respect of their usage by diverse users. Some users may not agree that this website is easy to use and users have difficult experiences with its interface, this study looks at every element of interaction and usability factors (Cornell University Library, 2012). In order to get information regarding their experiences of using the website, the users are given a website usability form to be filled so that the website of the Phone4u can be evaluated. The paper presents the recommendations to the company for improving several aspects of the website to reach the targeted audience, trust development on the visitors and customers, moreover, guidance to increase the web traffic (Dumas, 2008, p37). The usability test is one of the essential steps in the evaluation of the user’s likeness and dislike-ness while usin g the Phone4u’s website. This will require acquisition of user opinions and to present analysis of the information to guide the decision on the areas of improvement. Since most of the features are observable qualitative attributes, this study will have to convert them into quantitative variables for ease of data analysis. 1.2. Background In the evaluation of the website, the focus is how to improve the usability by adding features that are more relevant and functional keeping in view the targeted audience of the website. This can be done by evaluating the website and improving the weaknesses indicating by the analysis. The amendments to the website of the Phone4u should be made as per the recommendations of the users (Valacich, Joey & Hoffer, 2009, p67). At the same time, it is important to consider the fact that some users do not welcome changes so easily and may prefer to remain in the previous version of the website rather than the new one with improved features (Kendall & Kendall 2011, p58). The evaluation will lead to the decision making for the new version of the website based on the information from user response. The statistics will be gathered as comments from various participants. The participants’ views reflect the present trend and the actual real world events that are of interest to this website. The study uses the structure of information flow as shown in the figure below, with the system the user and the feedback mechanism. Figure 1: Information Flow between System, Users and Feedback mechanism 1.3. Study Problem/Question This study seeks to answer one (1) major question having various sub parts. The first question is â€Å"Whether the website of the Phones4u is easy to use for the targeted audience of the website?† In order to have the answer of the first question of this study, the users have to answer the various questions as described by the Jokab Neilsen. The sub questions (parts) include: â€Å"the visibility of the s ystem, Match between system and the real world, User control and freedom, Consistency and standards, Error prevention, Recognition rather than recall, Flexibility and efficiency of use, Aesthetic and minimalist design, Help users recognize, Help and documentation, diagnose and recover from errors. Basically, these are the guidelines provided by the Jakob Neilson for evaluating the usability of the website† (Selvaraj, 2011). All these questions will be answered by the selected participants. 2. Aims The aim of this study is to explore the usability issues in the