Service Marketing of The Starbucks Coffee Corporation Case Study - 1

Service Marketing of The Starbucks Coffee Corporation - Case Study Example The Starbucks was founded in the year of 1971 in Washington with the three partners. Starbucks exhibit very high operational efficiency in the recession period and good sales in the period which may cause the coffee makers to re-engineering the process to cope with the trends. Â  The branding strategy of the products are very good and it is made available in the different ways through the supply chain management possible, the second strategy includes the customer intimacy and the encouraging experience in them, the third includes the atmosphere that is based on the human experiences and the community. The efficient channels of distribution of the offers to the nation company-operated retail channels and the 15% of the revenue contribution are from the retail channel of distribution. Â  The main philosophy of the Starbucks is the reach of the products to the customers irrespective of the time and the cost and making it available at an ease. The strength of the employees in the star buck corporation is very high and they have partners of around 60000 and in North America, they have about 5000 partners. The employee turnover is very less for the star bucks. When an employee is recruited in the firm he is taught the hard skills like the maintenance of the cash book, vouchers and the soft skills like the pleasing personality and the good customer service. Â  The marketing issues in the Starbucks are the labor problem in North America, The Starbucks in the urban areas pay good wages to the employees to retain the employees. The issues also occur in comparison with the barista efficiency by the no value added the task. Â